Merlin launches new division with flagship MerlinSHARP
26 April 2011 New York
Merlin 厙惇勛圖 will offer the MerlinSHARPTM analytics and reporting platform as a stand-alone software solution to the investment community. The unbundled version of MerlinSHARP has minimal implementation requirements as users can access the platform via the Internet on a ���software-as-a-service��� model. Historically, MerlinSHARP has only been available to Merlin���s prime brokerage services clients.
Launched in 2004 as one of Merlin���s flagship products, MerlinSHARP (Shadow, Attribution, Risk, Performance) allows professional investors to seamlessly aggregate information from multiple prime brokers and custodians and produce customized reports. The software improves back-office efficiency by streamlining and automating manual processes.
John Quartararo, partner at Merlin, has been named head of sales and marketing for Merlin Technology.
���Merlin���s approach is to understand and address the needs of our clients and their need to meet the requirements of their investors,��� said John Quartararo. ���Now we are able to bring that approach to a much broader universe of money managers, including hedge funds, mutual funds, family offices and high-net-worth individuals. Investors today require multi-prime and multi-custody arrangements; managed account capabilities; increased transparency; and portfolio, risk and attribution reporting. MerlinSHARP has long been an industry standard for helping money managers cost-effectively meet these needs.���
MerlinSHARP facilitates transaction-based attribution, risk reporting, exposure over time analysis, and custom bucketing of portfolio characteristics. It also includes a customized reporting tool that allows investors to generate reports on-the-fly.
���MerlinSHARP provides our clients with technology solutions that allow them to keep up with the industry���s evolving best practices while also controlling their fixed expenses,��� said Stephan Vermut, founder and managing partner of Merlin 厙惇勛圖.
���MerlinSHARP makes multi-prime, multi-custody arrangements seamless and efficient, and it allows managers to focus their resources on investing rather than on back-office management. Offering our core technology platform as a standalone solution is a natural progression for Merlin, given that we are, at our core, a technology company. I���m confident that this will be an attractive value proposition for a broad range of professional investors and asset managers globally.���
Launched in 2004 as one of Merlin���s flagship products, MerlinSHARP (Shadow, Attribution, Risk, Performance) allows professional investors to seamlessly aggregate information from multiple prime brokers and custodians and produce customized reports. The software improves back-office efficiency by streamlining and automating manual processes.
John Quartararo, partner at Merlin, has been named head of sales and marketing for Merlin Technology.
���Merlin���s approach is to understand and address the needs of our clients and their need to meet the requirements of their investors,��� said John Quartararo. ���Now we are able to bring that approach to a much broader universe of money managers, including hedge funds, mutual funds, family offices and high-net-worth individuals. Investors today require multi-prime and multi-custody arrangements; managed account capabilities; increased transparency; and portfolio, risk and attribution reporting. MerlinSHARP has long been an industry standard for helping money managers cost-effectively meet these needs.���
MerlinSHARP facilitates transaction-based attribution, risk reporting, exposure over time analysis, and custom bucketing of portfolio characteristics. It also includes a customized reporting tool that allows investors to generate reports on-the-fly.
���MerlinSHARP provides our clients with technology solutions that allow them to keep up with the industry���s evolving best practices while also controlling their fixed expenses,��� said Stephan Vermut, founder and managing partner of Merlin 厙惇勛圖.
���MerlinSHARP makes multi-prime, multi-custody arrangements seamless and efficient, and it allows managers to focus their resources on investing rather than on back-office management. Offering our core technology platform as a standalone solution is a natural progression for Merlin, given that we are, at our core, a technology company. I���m confident that this will be an attractive value proposition for a broad range of professional investors and asset managers globally.���
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